Suta by Suta
Suta has been the journey of Sujata and Taniya (Su and Ta) putting their heart and soul into spreading love through sarees and apparel. It all started when the sisters had a conversation with weavers in West Bengal and witnessed the magical process of how a saree is made. They saw that it was not just a way to make a product but the brilliant hands of the weavers were actually pouring life into the saree that became a living, breathing entity reverberating with the warmth of love. It was this warmth that Su and Ta thought should reach the entire world.
They then decided to quit their well-paying jobs and worked at bringing out the best of sarees, dresses, kurtas and blouses that were ‘dipped in love’. Fighting all odds, Suta was established in 2016. This was a journey of uncertainty, challenges and struggle for Su and Ta, having no formal background in fashion or ecommerce per se. But, their passion kept them going and every obstacle became a learning point for them. In fact, it further strengthened them to go forward with absolute grit and resolve. The unique journey of entrepreneurship that Su and Ta are on is one that is so strongly rooted in their love – love for great textiles, love for weavers and love for all of humanity. Today, the Suta family is over 16,000 weavers strong and ever growing.
Every Suta product has a special journey as well and many of the products take weeks of dedicated work and immense craftsmanship before they are ready. The process of weaving every fabric and creating every product is a celebration of centuries of tradition and the authenticity of Indian arts and every Suta customer who embraces Suta carries the love, magic and beauty that truly shine through.