Graminwayby Anirudh P Haritsa
In 2010, Anirudh Haritsa and Manish Gupta met as colleagues but became fast friends with their shared ambition to strike out on their own and make a difference to the world. But they needed a strong idea, a product to focus on. It was around this time that millets were taking over shelves in grocery stores with more people becoming health-conscious. People were buying them but were constrained to a limited number of dishes as they were still unaware of millet’s versatility. There was a market for millet-based mixes and snacks like ragi chips, oats chips etc. but no suppliers.